TERTIARY & CAREERS PATHWAYS:
Advertising, architect, art/design director, communications manager, graphic designer, interior designer, photojournalist, teacher, video editor, web/app designer
In this course students produce graphic, product, industrial, user interface, interior and/ or architectural designs. Visual Communication Design is distinct in its study of visual language and visual language and the role it plays in communicating ideas, solving problems and influencing behaviours. The study emphasises the importance of developing a variety of drawing skills to visualise thinking. Students employ a design process to discover and develop visual communications.
UNIT 3 - Visual communication design practice
In this unit students explore and experience the ways in which designers work, while also analysing the work that they design. Through a study of contemporary designers practising in one or more fields of design practice, students gain deep insights into the processes used to design messages, objects, environments and/or interactive experiences. Students study not only how designers work but how their work responds to both design problems and conceptions of good design. They interrogate design examples from one or more fields of design practice, focusing their analysis on the purposes, functions and impacts of aesthetic qualities.Students explore the Discover, Define and Develop phases of the VCD design process to address a selected design problem. In the Discover and Define phases, research methods are used to gather insights about stakeholders and a design problem, before preparing a single brief for a real or fictional client that defines two distinct communication needs.
Learning Activities:
Key Skills Achieved:
Assessment:
Folio of drawings using a variety of methods, written explanation and analysis of existing visual communications, structured questions about professional design practice and the formation of a brief.
UNIT 4 - Delivering Design Solutions
In this unit students continue to explore the VCD design process, resolving design concepts and presenting solutions for two distinct communication needs. Ideas developed in Unit 3, Outcome 3 are evaluated, selected, refined and shared with others for further review. An iterative cycle is undertaken as students rework ideas, revisit research and review design criteria defined in the brief. Manual and digital methods, media and materials are explored together with design elements and principles, and concepts tested using models, mock-ups or low-fidelity prototypes.
Learning Activities:
Key Skills Achieved:
Assessment:
Prepare a folio of conceptual developments to meet the needs outlined in their design brief, produce technically competent visual communications and devise a pitch for a target audience.
VCAA ASSESSMENT – THE OVERALL STUDY SCORE WILL CONSIST OF:
Prerequisites:
N/A
Recommendations:
It is recommended that the student have Visual Art subject experience from previous years.
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